I Don’t Fear Losing. I Fear Choosing.
I don’t struggle with letting things go. What slows me down is choosing — because choosing means killing other futures. The moment I commit to one path, ten others disappear. Not emotionally. Logically. And that’s where the friction comes from. Most people call this indecision. It isn’t. What Loss Aversion Explains — and What It Misses Behavioural economics tells us that people hate losing more than they enjoy winning. Losing £100 hurts roughly twice as much as gaining £100 feels good. ...